Tuesday, April 14, 2026

Is India Shifting from Doctor-Led to Brand-Driven Healthcare? — Healthcare Executive

Must Read



The influx of external funding and professional management has certainly changed the landscape of Indian healthcare. While some may argue that this has diluted the personal touch, I believe it has the potential to enhance patient experience. Professional management can streamline operations, improve service delivery, and ensure consistency in care. However, it’s crucial to retain the human element in healthcare. By training staff to prioritize empathy and patient-centered care, we can combine the best of both worlds, fostering trust and satisfaction.

We are a prime example of that. Formerly known as Ivy Hospitals, Livasa Hospitals has transformed into Punjab’s largest multi-specialty hospital network following a strategic investment by the India Resurgence Fund (IndiaRF). This rebranding not only revitalised the institution’s identity—symbolizing vitality (“Live”) and hope (“Asha”)—but also addressed historical financial constraints and an over-reliance on government contracts, which previously accounted for a significant portion of its revenue. The investment by IndiaRF has helped Livasa with extensive infrastructure upgrades, expansion of medical specialties, and optimization of operations to enhance patient care. Key initiatives include establishing specialised Centers of Excellence (CoEs), , integrating advanced technology for improved patient experiences, and introducing the Golden Age Senior Citizen’s Privilege Card. With a commitment to oncology and transplant excellence, Livasa has achieved significant milestones, including over 1,200 successful kidney transplants. As it aims to increase its bed capacity to over 2,000 and expand its reach beyond Punjab, Livasa remains dedicated to providing high-quality, accessible healthcare while maintaining a strong focus on community impact and patient satisfaction.



Source link

- Advertisement -spot_img

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -spot_img
Latest News

Kotaku’s Biggest Gaming Culture News For The Week July 05, 2025

From mergers to memes, the landscape of interactive entertainment is always in motion. Here’s your cheat sheet for...
- Advertisement -spot_img

More Articles Like This

- Advertisement -spot_img